Privacy Policy

At WHITE TRUFFLE AUCTION, we believe strongly in protecting the privacy of your personal information, and in using it only in ways that have been notified to you. This Privacy Policy is a legal document which principally sets out what personal information we collect and retain, how we use it, whom we may disclose it to, the security measures we take to protect that information, and how you can correct inaccuracies or cancel the personal information we hold. You should read it in conjunction with our general website terms and conditions and online purchasing terms and conditions, where applicable.

If you have questions or concerns regarding this Privacy Policy, please email us at

1. What information is provided, gathered and tracked?

We use the information we collect about you to assist in the conclusion of transactions and to provide a more personalised experience. Please read on for more details.

  • Information provided by you on registration: Our registration form may require you to give us contact details (like your name, address, phone number and email address) and billing information (such as credit card details), in order to participate in the relevant WHITE TRUFFLE AUCTION Service. You have the opportunity to supplement or change this information after you have registered. Although you can choose not to provide certain information, this may limit or even stop you using some of the features of the WHITE TRUFFLE AUCTION Service.
  • Transactions you enter into: We may retain information about the Transactions you enter into through the WHITE TRUFFLE AUCTION Service, including the price paid, the goods or services purchased/sold, the method of payment, together with related contact and billing information.
  • Information gathered from your use of WHITE TRUFFLE AUCTION Services: We may gather various types of information about your use of WHITE TRUFFLE AUCTION Services, such as: browser type (e.g. Google Chrome, Mozilla Firefox, Internet Explorer); operating system (e.g. Macintosh, Windows); IP address and Internet provider (e.g. Demon, Wanadoo, AOL, or one of sites with which WHITE TRUFFLE AUCTION has co-branded) through which you access WHITE TRUFFLE AUCTION Services; information produced by cookies, which enable our systems to recognise your computer and allow us to see how you use our site. Remember that most browsers allow you to stop receiving cookies if you want.
  • Your communications to us: We may retain emails, text messages and letters sent, and may record phone calls made, to WHITE TRUFFLE AUCTION.

2. How do we use this information?

  • Contact and billing information provided by you:

–          We may check the accuracy and validity of the credit card details, address and other information you provide to us on registration; your registration for and use of our service is contingent upon those checks being successfully completed. But remember, registration itself is free.

–          We may use information you provide on the registration form for accounting purposes; we may use contact information (such as address, email address, phone number and fax number) you provide to us for making contact with you when necessary (for example, to respond to your queries or for other customer service issues).

–          We may use that contact information to provide services that you have specified, or to send you information about WHITE TRUFFLE AUCTION and its services. You may opt-out of receiving future mailings from WHITE TRUFFLE AUCTION at any time; see the delete/deactivate section below.

–          If you register to receive newsletters or other information from us by email, WHITE TRUFFLE AUCTION will use the email address you have provided to us to send the newsletters or information you have registered to receive; you can change the email address we hold for you on your “My Account” page when you are logged in to the WHITE TRUFFLE AUCTION Service. You may opt-out of receiving future newsletters and/or other information you have registered to receive from WHITE TRUFFLE AUCTION at any time; see the delist/deactivate section below.

  • Your preferences: We use this information to determine what, if any, of the personal information we gather and track concerning you we are entitled to disclose outside WHITE TRUFFLE AUCTION, and for what purpose, and what limitations there are upon our use of your contact data.
  • Transactional information: We may retain details of transactions entered into through WHITE TRUFFLE AUCTION Services for the purposes of our records.
  • Information gathered from your use of WHITE TRUFFLE AUCTION Services: We may track the areas of the WHITE TRUFFLE AUCTION Services you visit to see what interests you in particular, which site you accessed the relevant WHITE TRUFFLE AUCTION Service from, and leave that WHITE TRUFFLE AUCTION Service to visit next.
  • Demographic and profile data: This information may be used to tailor your and/or others’ experience of WHITE TRUFFLE AUCTION Services, showing content that we think might be of interest, and displaying content according to any explicit or implicit preferences.
  • Your communications to us: Emails, letters, phone calls and text messages may be used for testimonial purposes on WHITE TRUFFLE AUCTION Services and for the purposes of our records, but will be withdrawn within a reasonable period if we are requested to do so; see the delete/deactivate section below. We will identify you only by your WHITE TRUFFLE AUCTION user-name.

3. Sharing of information

We do not sell, share, trade or give away personal information about you other than as described in this Privacy Policy.

  • Companies in our group: We may share data provided, gathered and tracked about you with our subsidiaries and other companies in our group, but only for the purposes described in this Privacy Policy.
  • Parties to transactions: Where you use a WHITE TRUFFLE AUCTION Service to enter into a transaction with another company or person, we may provide contact and billing information supplied by you (or collected about you) to that other party in order to facilitate the transaction, or correspondence concerning that transaction.
  • Changes in WHITE TRUFFLE AUCTION’s business: If all of the assets which WHITE TRUFFLE AUCTION uses to operate its business (or substantially all of them) are acquired by a third party, we may
    transfer personal data we then hold to that party. In the unlikely event that an insolvency practitioner (such as a liquidator) is appointed in respect of WHITE TRUFFLE AUCTION’s business, that practitioner may sell, trade or rent personal data we then hold.
  • Overseas transfers: WHITE TRUFFLE AUCTION is the controller of the personal data we gather about you. Your data will be held and processed by us in accordance with our obligations under the UK’s data protection legislation – specifically, the Data Protection Act 1998 – either in the UK or in other countries where we are legitimately permitted to do so. Where required for the purpose of WHITE TRUFFLE AUCTION’s business and to enable us to offer you goods and services from around the world, your data may be transferred to any country in the world for the purposes described in this Privacy Policy – and always in  performance with our obligations under the relevant legislation. Countries outside the European Union may not have as well developed data protection laws in place to protect your information as those inside the EU, but we will nevertheless ensure your personal data is treated in compliance with those laws and this Privacy Policy.
  • Disclosure for legal reasons: We may disclose your personal data if we are either compelled to do so by law, or in response to a valid, legally-compliant request by a law enforcement or governmental authority.

4. Security

We have security measures in place to protect our customer database and access to this database is restricted internally. However, it remains each Member’s responsibility:

  • To protect against unauthorised access to their “My Account” details on the WHITE TRUFFLE AUCTION Service; To ensure no-one else uses the WHITE TRUFFLE AUCTION Service on that Member’s machine while it is “logged on” to the WHITE TRUFFLE AUCTION Service; to log off or exit from the WHITE TRUFFLE AUCTION Service, when not using it; to keep his/her password secret.
  • We use a secure Stronghold server with state-of-the-art encryption and secure sockets layer (SSL) technology for the transfer of credit card information. WHITE TRUFFLE AUCTION also has a digital certificate
    authenticated by Verisign. If you do not have a secure browser or do not wish to send your credit card details over the web using a secure browser, you are welcome to open an account by fax or phone.
  • We have security measures in place to protect our customer database and access to this database is restricted internally.

5. What delist/deactivate choices do you have?

WHITE TRUFFLE AUCTION provides the following additional opportunities for updating us about your preferences, for example that you do not want in future to receive by email from us, or want to remove your registration details entirely from the WHITE TRUFFLE AUCTION Service:

  • You can send an email to
  • You can visit the My Account section of our site, and make appropriate changes there.
  • You can send mail to the following postal address: White Truffle Auction, 860 Coronation Road, NW10 7PS, London, UK.
  • You can call the following telephone number: +44 (0)7816 664959 or fax us at +44 (0)208 987 8849. Removal requests will be made within 10 working days of their receipt by WHITE TRUFFLE AUCTION.

6. Changing or updating your data

WHITE TRUFFLE AUCTION provides the following options for changing and updating information you have previously provided to us:

  • You can email us at
  • You can send a letter to us at the following postal address: White Truffle Auction, 860 Coronation Road, NW10 7PS, London, UK.
  • You can call the following telephone number: +44 (0)7816 664959 or fax us at +44 (0)208 987 8849. Removal requests will be made within 10 working days of their receipt by WHITE TRUFFLE AUCTION.


WHITE TRUFFLE AUCTION Services are operated by WHITE TRUFFLE AUCTION, whose registered office is at White Truffle Auction, 860 Coronation Road, NW10 7PS, London, UK. You can call the following telephone number: +44 (0)7816 664959 or fax us at +44 (0)208 987 8849. If you have any questions about this Privacy Policy, the practices of this WHITE TRUFFLE AUCTION Service, or your dealings with WHITE TRUFFLE AUCTION, you can contact WHITE TRUFFLE AUCTION at
You can also use this address if you wish to request from WHITE TRUFFLE AUCTION a copy of the personal data we hold about you or a description of that data. Please note that by English law we are entitled to
charge you a small sum for providing this information.

8. Retention of your data

We will retain your personal information only as long as is necessary for the purposes to which you consent under this Privacy Policy, and then we will delete it from our systems.

9. Links to third party sites

WHITE TRUFFLE AUCTION Services contain links to other sites. WHITE TRUFFLE AUCTION is not responsible for the privacy practices, or the content, of those web sites.

10. Tell us what you think

WHITE TRUFFLE welcomes your questions and comments about privacy. Please send these by email to